Miami—Rivers state-born Afrobeats superstar, Burna Boy has launched a cannabis brand in the United States, according to reports by the TheCable.
It was reported that the Grammy-winning music star unveiled the brand, named BrkFst, in partnership with Jokes Up Ice Kream, a weed dispensary and shipping company, on October 7 in South Beach, Miami.
Marijuana is illegal in US federal law, even as individual states move toward legal use for recreation and medicine.
Burna Boy’s brand appeared to have gotten its named from ‘Last Last’, a chart-topping hit single off his ‘Love, Damini’ album — which described heartbreak as ‘Breakfast’.
According to the reports, the launch coincided with Miami Carnival, an all-day celebration that had the team representing Burna Boy headlining the all-white-themed Tipsy Musical Festival at Bayfront Park.
It is understood that fans in attendance got a first look at the BrkFst merchandise and were treated to Burna Boy’s music.
The launch comes as Nigeria debates the idea of legalising cannabis for business and medicine.
In late 2021, Burna Boy countered that not legalising marijuana in Nigeria is hypocritical, adding that “everyone smokes.”
Meanwhile, Joe Biden, the US president, on October 6, pardoned all federal offenders convicted of “simple possession” of marijuana.
“As President, I will decriminalize cannabis use and automatically expunge prior convictions,” he had promised.
